Audience Profiling

Who is our target audience and why?

Our selected target audience is teenage girls between the ages of 16-17, we have selected this age range and gender because they are more likely to be attracted and enjoy the image which we are going to create. 

JICNARS

JICNARS is a method for segmenting target audiences, according to various significant social criteria's such as, gender, class race, and sexuality. This is a necessary element for any label or artist and also for anyone wanting or trying to sell anything. To sell anything you need to be aware and understand your targets needs and wants. Our chosen target audience falls into the category of E, as they are still in education and under 18. 

VALS (psychographic profiling) 

VALS focus on psychographic segmentation, also know as lifestyle profiling. VALS stand for Values, Attitudes and Lifestyle classification system, all of these factors are arranged into a number of distinctive categorises which are used to predict consumption. Combines a psychological profile of the consumer. 

Teenage VALS 

Teenage VALS are VALS which are directed at a younger audience. These will be targeted at our target audience as our audience are female teenagers.