Group campaign feedback: 1

Millie and I received feedback from our production group based on our social media campaign so far, we were told that the genre is clear to identify through the posts which we have uploaded and through the layout of the social media platforms we have adhered to the genre conventions of a pop rock band. We were further told that our star image is portrayed correctly through our social media and the way which have presented our band definitely create a star image and make them the main focus as we are selling them as a group and not their music. The one thing which they did address which we need to develop more and improve is the theme which flows through our instagram campaign. They highlighted that all the posts so far follow different themes and different colour schemes, it is not all the same and makes it more difficult to focus on what kind of vibe the band bring.  An idea which as a group we all discussed which could help the flow of our theme and colour scheme was to follow and explore the social media campaign for the band Coldplay which present similar images and themes and from this we could be inspired by their layout and follow a similar idea. On the other hand for our twitter social media campaign our group stated that they really liked it and thought it was extremely aesthetically pleasing and portrays the band in a really positive way and looks very professional. 

As a group we gave Wendy feedback from her digipak design which she has created. We told her that she has created an extremely strong digipak design which convey all the correct aspects to our band and selling/promoting them. The artwork which she has created adhere to our genre conventions, portray the star image, provide band details and information, and sell the band. The one criticism which we addressed was the four images of the band members on the inside left cover, we didn't like how the band members looked and the type of images they were as they very much follow pop genre and not as much rock. Wendy further agreed with this feedback and we as a group decided to complete another small photoshoot where we could get the correct images we want to finalise our digipak. 

As a group we further gave feedback for our so far edited music video which Amanda has been working on. We were extremely pleased with how it looks so far and can see that it will look so strong when it is completed but there were a few aspects which as a group we were not sure on. We provided Amanda with a few ideas which could work well if included in the video, but we further addressed that Amanda tries these ideas and see how it looks and if it either looks better or looks worse then she will decide what to do as she is in control of the editing aspect for this campaign. A few ideas which we presented were to have a few of the single shots of the band members slightly longer, as there was one point in the video where it cut from the guitarist to the drummer to the singer in a very short amount of time and meant that we could not see what was going on as the clips kept rapidly changing. We also addressed another idea which was to potentially end the music video going back to set up one, where all the band members are in the basement as this idea would link the whole video and highlight the idea of the band 'making it' by seeing how far they have come.

Overall all of our products work really well together as a campaign and portray the same conceptual ideas and developing ideas, Millie and I's created social media campaigns, Wendy's digipak final designs, and the music video so far which Amanda has been editing.