Post production/Making of social media: 7

In order to carry on progressing in the creating of our social media campaign on twitter and instagram. We decided that some of our content created needs to be published to the audiences. We decided to announce our album and music video release date as this builds awareness and demand for the product (marketing). We created a countdown for the release. In a real world scenario this would allow the band and the record label to get an idea of the interest and engagement for their product upon release.

We further uploaded behind the scene shots from our music video. We selected 5 images and grouped them into one post. This provides our audience with an a more personal sense of the band and their personalities. Furthermore, the audience feel as though they are involved with the band and the process of their creations. This helps to build the star image and the audience as they feel connected and thus develop a further interest as they have already invested the time to look through their social media and therefore will be more inclined to stay tuned in the future.

As a band we wanted to show our audience our acknowledgment and support to the LGBTQ+ community. In order to do this we edited our band logo and changed it to the colours of the pride flag and we then added a heart. We then uploaded this logo to both our twitter and instagram page.