Why do some bands get signed by record deals and others don't?
A & R, artists and repertoire. An A & R executive has the job of going out and finding new talents and working with those new talents and helping them become successful recording and performing artists.
Michal Alago was an A & R executive for Geffen Records in the 80s. He signed one of the biggest rocks and metal acts in the world, known as Metallica.
He would go out to bars and club in New York and watch out for bands and different artists to eventually find something that caught his attention and something he wanted to work with. Michael Alago was from a major record label and he was willing to sign bands who were not very good musically but had a lot of potential and something about them which was critically marketable and made them stand out.
The job of an A & R executive has developed and changed massively over the past decade and is now more about analysing data and what's going on in the market, rather than watching bands, and experiencing a bands performance. It is much more like a commodity market now, the idea being you buy them when they are not worth very much and then sell them when the value peaks.
You have to look at artists and find out what makes them stand out and stand out from the crowd and then match that with music which works and is marketable.
Character sheet
What is it about this rack that is marketable?
A character who would bring a wider population and make enjoyable content for an audience to consume.
A character who I think would attract a wider population and produce enjoyable content and be marketable would be:
Unsigned music
A Month Of Sundays - Kingpin
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