Early feedback from song choice

We received feedback from our song choices and from this feedback we were able to see key conventions and things which would be expected through the song choice, looks and attitudes which may be portrayed and how easy or hard it would be to cast individuals for the chosen song.

The feedback which I received from DoubleThink, Living Drones was that the this song is easy to identify that it is an artist, instead of a band. The genre is easy to identify that it is a techno electro, and alternative type of genre. For casting, this would be generally easy to cast as all that is needed is a male, who is not too young as the voice throughout the song is quite hidden, which could also be difficult to lip sync to as it is difficult to identify what the words actually are. For the ideas which could be generated around it, there would be a variety of visuals, graphics and colours which are presented but also dark colours and very stylistic lighting. 

The second song which I received feedback from was KID DAD, Apartment. The feedback was that this song is easily identifiable that it is a band which is performing and the genre is a pop/rock genre. For casting this song would be easy to cast but a key factor was that the individuals how would be casted must be able to play their instruments. The things which would be expected to see throughout this music video would be instruments, bright colours, a focus on the lead singer but also based on the genre the whole band together but also individually each band member performing solo. The main target audience for this song would be mainly a dominated female audience. The style presented through this song would be bright colours, trendy clothes, a chill and mellow vibe and nice performance elements. 

The feedback which I received from both these performances were both critical and positive, which allowed me to see both sides of the song choices which I selected therefore enabled me to evaluate and analysis which would work better when making this music campaign.