Music video advice

Creating a music video for a band is much easier in comparison to a solo artist. 

Bands make money by performing at live shows, and normally music videos of bands are of them performing on stage, this provides the viewer with a brief insight of what their performances may be like live and the atmosphere and persona in which they carry.

A music video is all about the personality, characteristics and how the artist presents and carries themselves throughout the video, this invites and attracts the audience. The audience are then able to either relate to these artists or not, but it provides the viewer with an insight into these artists lives and what type of individual they are. An example of an artist who portrays their personality throughout their music videos is Lady Gaga, and this has resulted in her being very successful and doing very well within the music industry. 

Scary and dangerous music videos sell very easily and extremely quickly as it makes people pay attention as they are unable to take their eyes off it and want to keep watching to see what will happen next. There is an idea around presenting the artist as  a 'bad guy' or 'bad girl' which will further attract a wider audience.

Set ups have to be something which can easily be adjusted, taken down or set up to minimise the amount of time spent and taken from filming the actual music. More set ups will be necessary for shooting a solo artist music video, in comparison to a bands music video which will need one or maximum two sets. There will be more going on in the bands music video in terms of the different camera angles and shots (close-up, mid-shot and wide shot), whereas for a solo artist this is more difficult to complete. Multiple set ups are necessary in order for the music video to stay interesting and the viewer to stay engaged. A set up should provide you with 30 seconds of film, therefore when planning a set up you have to be thinking, will this give me 30 seconds of film?